Your short pitch (commonly known as your Elevator Pitch) should be a concise, easily understood and well-practiced description about who you are, what your business is, and why it is special. It is something we work on in detail at our Ideas2Market introductory workshops. But for those of you out there who want to get started now, here are some useful tools and information.
Here is an article on Forbes.com that provides 5 Tips for an Elevator Pitch that Gets Results and also another on ReadWriteStart that gives you a slightly extended version with The Art of the Elevator Pitch: 10 Great Tips
For some examples of what your pitch should NOT be like, check out BNET’s 5 Truly Horrible Elevator Pitches
The most important thing is practice. Write your pitch, then practice by saying it to friends, family, pets and children. Get their feedback, then revise and try again. You want it to be simple to understand, but still interesting. And you should be excited to say it – after all, this is your dream, it’s what you do!