In our Ideas2Market workshops we dedicate a chunk of time to discussing intellectual property protection – what is it, what kind of strategy you need, what it will cost, and so on. It’s a popular topic; one which many people have briefly thought about but few have taken the time to really understand.
Even if you make a strategic decision not to formally protect your intellectual property, it’s still a decision that needs to be given serious thought. If you think you don’t need to know anything about intellectual property protection in your industry, you’re wrong – intellectual property can exist in absolutely any industry at all.
To find out a bit more about intellectual property, you can visit the AIC website and read the information provided there: http://www.ausicom.com/i2m_pre_start_up__intellectual_propety.php
Or, you can chat to our friends at Shelston IP, who can help you decide on the best IP strategy for your business. http://www.shelstonip.com/
A really interesting case study about intellectual property protection in the fashion industry can be found on the 2Threads website. It’s well worth a read!