Search Engine Optimisation (SEO) refers to the way you can design your website and it’s content to result in a higher ranking in a google search. It is a complicated art, but worthwhile when you consider how many people use Google as their first source when attempting to locate a business, product or service.
The good news is that as a small business starting out, there are plenty of things you can do to improve your search engine ranking, and you don’t need an IT degree to give it a go. The AIC has an excellent fact sheet outlining ‘8 steps to SEO Success’ – if you would like a copy simply email firstname.lastname@example.org and we’ll post one out for free.
In addition there is also a good article on why SEO is important displayed on Start-Up Smart, a relatively new website with plenty of interesting articles for entrepreneurs. You can view that article here: http://www.startupsmart.com.au/seo-for-start-ups/why-is-seo-important.html