One of the most exciting parts of a new business is deciding on a logo and brand identity.
If you have a decent budget allocated for branding, the best option is to engage a local design company to create your corporate brand identity. A professional branding organisation can provide expert advice on all aspects of your brand. They will spend time with you getting to know your vision for the business and help you translate that into a visual representation of what you stand for. They can create a colour scheme, stationary, business cards, blog themes, website banners, you name it. This is definitely a good option for those with some cash.
However, if you are like most entrepreneurs out there, you’re attempting to find a logo and brand for your new business with a budget of about $50 and a cup of coffee. But fear not, it can be done! You have a few options.
- Try it yourself. If you have some knowledge of branding and marketing you can try this option. But be sure to get some advice from potential customers about how they perceive your intended design, and make sure you consider things like the cost of printing colour logos. Designing your own logo can risk looking quite amateurish, so be careful.
- Engage a friend or local student. If you have a friend who does graphic design, or if you know some local design schools, try asking them. You may get a decent looking logo and brand identify for less than the cost of lunch.
- Try Freelancer. This online resource allows you to post a job (such as ‘design the logo for my new business’) and accept bids from suppliers around the world. You can get a logo design with five options and unlimited edits for under $50. Well worth a try! www.freelancer.com.au
- Try offshore companies. There are plenty of off-shore graphic design companies based in India and Asia that offer very cheap logo design. They will usually offer a few options and revisions for a set price. Some of them are quite decent, just be sure to check examples of their previous work before you start. Some options are:
Do you have any other ideas for branding on a budget?