Is Twitter really useful for business?

Twitter is still going strong and it looks like it might stick around for a while longer. If you’re a small business owner or an entrepreneur, Twitter can help give you access to the people you admire, build your business networks, foster collaborations and keep you up to date with what’s happening in your industry.

Really, you say? I thought Twitter was all about celebrities telling us what they had for lunch.

Fair enough. There is a bit of that on Twitter. But you can choose not to follow those celebrities and you’ll never hear a peep about their lunch. Twitter is what you make it – a casual natter with friends or a carefully monitored and planned business conversation.

If you are an absolute newbie to Twitter, here’s a few tips.


I suggest starting up a personal account before you start one for your business. Use a name you won’t want to use again in the future. Then spend some time poking around, getting a hang of the tools, language and style of Twitter. Find out what hash tags are and how to use them, how to direct message people and how to retweet. Try a platform like Hootsuite, where you can schedule tweets and keep track of conversations. Discover what works for you. Once you are confident, then close that one down and start your business account.

Have a strategy

Write a strategy to guide what you are trying to achieve on Twitter. Aim to spend a certain amount of time on it each week and track the results of that time. (We go into this in more detail in our Ideas2Market Masterclass workshops, but if you want to know more and can’t make it to a workshop, feel free to contact me.)  If you don’t have a plan, you could just end up wasting a large amount of your precious time and you could do damage to your brand. A little preparation goes a long way.


Engage with people. Remember that behind each Twitter account there is a person. Have conversations, share information and never ignore people who try to engage with you. You can actually form some useful relationships on Twitter – it’s true! I have done so myself.

Before you know it you’ll be tweeting away with the best of them. Enjoy introducing your business to the Twittersphere!
Twitter logo

Some more useful tips can be found here:


3 thoughts on “Is Twitter really useful for business?

  1. I think Twitter becomes super useful for businesses as they look at what their target audience is saying about their niche market. Understanding what people like and dislike about the current products/services can help them to see where they can improve and capitalize on others mistakes.

  2. I just like the helpful info you provide to your articles.
    I’ll bookmark your weblog and test again here frequently. I am slightly certain I will be told a lot of new stuff proper right here! Good luck for the following!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s